Sallyann Freudenberg


Working as an Associate with agil8, Dr. Sallyann Freudenberg is an agile coach and mentor who can work effectively with both experienced agile teams and those new to an agile approach.

Her 20-year IT career has covered roles in development, design, analysis, UI and Project Management on projects as diverse as industrial real-time process control systems and banking CRM. During the past 9 years Sallyann has been focused entirely in the agile world, providing a blend of training, mentoring and coaching across Europe that focuses on creating successful and sustainable agile organisations.

Sallyann is particularly focused on collaboration and agile as a ‘cultural change’ and as such often assists with strategic change management. Her facilitation skills are particularly honed and as such she is often called upon to facilitate difficult meetings. She is passionate about maximising the learning outcomes from any situation.

Sal also holds a PhD in Collaborative Software Development for which she spent 3 years observing and analyzing experienced, commercial agile teams. She is a Certified Scrum Trainer.  She delivers highly participative and engaging workshops at conferences worldwide, including the Agile and XP conferences as well as Scrum Gatherings.

Outside of work, Sallyann enjoys running and kickboxing. She is the mother of three young boys, which allows her to indulge her love of Lego but somewhat curtails her love of scuba diving. A one-time PADI instructor, she has logged several hundred dives in many of the world’s top sites. At the moment she is eagerly awaiting her eldest son’s eighth birthday, so that he can learn to dive and give her an excuse to do so with more regularity.

Sal loves to travel. Most recently she took advantage of extended maternity leave to take her family on a six-month trip of Thailand, Singapore, Australia, New Zealand and Hong Kong.


Alongside ‘on the ground’ agile coaching and mentoring, Sallyann also provides a variety of standardised and tailored training sessions, including:

“Loved being trained by someone with such a great depth of experience!”
George Fraser, Royal Bank of Scotland Plc – Certified ScrumMaster Course. 

“David was very enthusiastic and engaging throughout the course, illustrating his knowledge using real life examples.”
Padraig McLarnon, Business Analyst – CSPO course with David Hicks

To connect with Sallyann on social media, simply click on the Twitter and LinkedIn buttons below.